Rather than go into how you do online competitive intelligence, I’m just going to run through a free list of tools that have earned themselves and honorable mention here and give you some awesome tidbits for finding information online. I review competitive information on a daily basis; Ihave to warn you that its a lot […]
Author Archive for: admin
Barry Hurd is President, author, speaker, and voice of 123 Social Media. As a professional in the online marketing space, Barry has spent over fifteen years working on projects of all shapes and sizes. As an author and prolific blogger, he has reached audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.
Entries by Barry
While there are plenty of global business models, the reality is that most people prefer to do business with local providers. When all things are equal we differ to the professionals we can look in the eye and shake hands with… But that idea isn’t so simple to understand when it comes to the collision […]
A good part of your online strategy revolves around where and when relevant audiences are engaging. In order to help our own clients at Epiphany Metrics, we’ve collected a variety of data points for a fast way to look through evolving social media metrics and walking those data points through corporate social media training processes. […]
With the recent IPO of Facebook and a list of other social media changes in the past month, an interesting niche to take note of is in the social media dashboard space. Enterprise and corporate groups are becoming desperate to consolidate capabilities into one uniform platform and process. In the past six months we’ve seen […]
Last week I had the opportunity to speak at the 2012 Privacy Identity and Innovation conference (PII 2012) in Seattle. My on-going observation of privacy and identity actually revolves around the connection point of big data and how corporate entities are trying to monetize it. We need to realize the concepts behind how businesses use […]