Barry

Barry Hurd is President, author, speaker, and voice of 123 Social Media. As a professional in the online marketing space, Barry has spent over fifteen years working on projects of all shapes and sizes. As an author and prolific blogger, he has reached audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.

Competitive Intelligence and Online Privacy, NSA Leaks from Edward Snowden

In preparation for attending the Privacy Identify Innovation conference here in Seattle with peers, my recent conversations have been around the  kind of data that Edward Snowden and related NSA leaks stirred up. These conversations live in another dimension almost as spooky as the Twilight Zone. While the NSA is in the center of this …

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Seattle News and Social Media – Part II – Keywords

If you read part I of Seattle News and Social Media, you are probably beginning to ask some of the right questions about how news drives traffic and attention. As we dive deeper on how Seattle News is consumed, we need to understand how keywords are related to it. This section will cover some strategies …

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Applying Social Media for Business

In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …

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