Barry

Barry Hurd is President, author, speaker, and voice of 123 Social Media. As a professional in the online marketing space, Barry has spent over fifteen years working on projects of all shapes and sizes. As an author and prolific blogger, he has reached audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.

Competitive Intelligence and Online Privacy, NSA Leaks from Edward Snowden

In preparation for attending the Privacy Identify Innovation conference here in Seattle with peers, my recent conversations have been around the kind of data that Edward Snowden and related NSA leaks stirred up. These conversations live in another dimension almost as spooky as the Twilight Zone. While the NSA is in the center of this …

Competitive Intelligence and Online Privacy, NSA Leaks from Edward Snowden Read More »

Social Media Analytics and Big Data ROI

eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo. …

Social Media Analytics and Big Data ROI Read More »

Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, …

Online Market Intelligence – using online data to explore growth opportunities Read More »

Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If …

Social Media Analytics and tracking points of market impact Read More »

Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m …

Why is SEO important? Read More »