One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If […]
Social Media Analytics and tracking points of market impact Read More »
The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m
Why is SEO important? Read More »
This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it. As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’ To begin to analyze social media and derive
Dangers of Social Media – ask, experience, measure, understand or feel? Read More »
When people think about online conversation, the topic of B2B social media seems to be a hot trend. Just like the B2C marketplace, sales professionals in the B2B space are always asking “how do I sell with it?” and often coming to the conclusion that good business simply isn’t attainable using social media. Just for
B2B Social Media, 13 Steps to Create Your Pipeline Read More »
There are a lot of people who ask me the question- why have a social media retainer? It is an important question with deep roots. To consider the reasons behind having a social media retainer and working with a professional like myself or bringing on a full social media firm like Salience Data, decision makers
Social Media Retainer? ten things to consider Read More »
Explore the risks of online reputation management, highlighting how personal names are exploited by cybercriminals to execute malicious activities on the internet.
Reputation Management – When Your Name is Dangerous Read More »
Last week I had the opportunity to co-present the topic of competitive intelligence, social media security and corporate policy at SecureWorld with Lewis McMurran – VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran ) Attendees packed into the room and left standing room only. Unlike my other workshops on
Competitive Intelligence and social media security Read More »
You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you. But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but
Employee Social Media, three hurdles to overcome Read More »
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and
Social Media Benchmarks, metrics and data that count. Read More »
