Uncategorized

Google Bombing, thousands suffer in silence

. . GOOGLE BOMB a term that search engine practitioners use to describe an aggressive campaign against a site that is intended to reduce it’s ability to rank for key terms in search engines and potentially have it blacklisted from Google so that it doesn’t show up in results  Why talk about Google Bombs? For …

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Competitive Intelligence and social media security

Last week I had the opportunity to co-present the topic of competitive intelligence, social media security and corporate policy at SecureWorld with Lewis McMurran –  VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran ) Attendees packed into the room and left standing room only. Unlike my other workshops on …

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Reputation Management from the Muppets Point of View

There are a lot of different ways to look at online reputation management. As a trend, the topic (some would say crisis) of reputation management is going through some really interesting transitions. I have been writing about the topic of online reputation for almost a decade, ranging from offering professional domain names to ceo reputation …

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SuperMedia online reputation management tool… not.

Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon, …

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