Barry Hurd

The arrow hit the highlighted yellow target. Advertising, marketing and targeting

Partner Outreach through Comprehensive Audience Analysis

Audience Targeting / By

In the world of communications and project planning, audience analysis holds the key to effective and impactful messaging. Understanding the people who will receive your communications is critical for successful outreach. In this article, we will explore the ten-step process for conducting an audience analysis, enabling you to connect with your target audience effectively and …

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Competitive Intelligence Analysis – Keyword Structure

Audience Targeting, Competitive Intelligence / By

Different audiences have variations in how they discover information through search keywords. The method and sophistication of a search phrase can infer qualities such as consumer knowledge or geographic region. The keyword structure also represents one of the cornerstones to understanding an interconnected knowledge graph consisting of everything that can be aggregated, identified, segmented, and …

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Audience Intelligence & Content Signals

2021, Competitive Intelligence, Employee Network Analysis / By

As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The …

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