Competitive Intelligence

Competitive Intelligence Analysis – Keyword Structure

Different audiences have variations in how they discover information through search keywords. The method and sophistication of a search phrase can infer qualities such as consumer knowledge or geographic region. The keyword structure also represents one of the cornerstones to understanding an interconnected knowledge graph consisting of everything that can be aggregated, identified, segmented, and […]

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Audience Intelligence & Content Signals

As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The

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