As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The …
The current state of the world is that we almost every action and fact we take are tracked and recorded; ranging from mobile phone usage, driving behaviors, social networks, and our shopping transactions. Due to the nature of data and the fact that it exists in an invisible layer that most of us don’t comprehend, …
As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news. One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels …
Why read this? I’ve been doing competitive research on “digitally savvy” companies; one of our basic process points is to review job openings at each company to examine where talent acquisition and business growth is occurring. All I can really say is that my perception of most employers hiring social media and digital savvy personnel …
If you want a helpful tip on proving social media ROI and developing a business model with online competitive intelligence, keep reading! This article is going to detail a fundamental insight to using Twitter analysis to create sets of priceless data that can be used for marketing, sales, product development, and future strategy.
eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo. …
Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level. The reality of the digital world is that a majority of our actions and relationships have dual lives. We create information we can comprehend and …
What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example …
Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, …
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