As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news. One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels …
eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo. …
Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level. The reality of the digital world is that a majority of our actions and relationships have dual lives. We create information we can comprehend and …
What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example …
Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, …
Online Market Intelligence – using online data to explore growth opportunities Read More »
One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If …
Social Media Analytics and tracking points of market impact Read More »
The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m …
This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it. As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’ To begin to analyze social media and derive …
Dangers of Social Media – ask, experience, measure, understand or feel? Read More »
