As someone who has been involved in social media before it was social media, I’ve been doing a lot of learning. Roughly one-third of my day is learning. I read blogs, listen to audio casts, and play videos on my secondary monitors while I work. It’s hard to cut through all the noise, but if …
There are very few things that make me sad, but one is watching the perpetual tailspin of an entrepreneurial group or individual. If you are part of an entrepreneurial endeavor, you probably owe it to yourself to read this. There are some important entrepreneur tips to absorb. When I left the typical corporate grind working …
As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news. One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels …
In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …
When you think about online analytics tools, chances are you immediately think about a specific niche of your online model where a significant issue resides. Unfortunately this causes a lot of problems, as many of us become fixated on the problems in front of us and don’t realize that the problem is being caused by …
