As someone who has been involved in social media before it was social media, I’ve been doing a lot of learning. Roughly one-third of my day is learning. I read blogs, listen to audio casts, and play videos on my secondary monitors while I work. It’s hard to cut through all the noise, but if …
There are very few things that make me sad, but one is watching the perpetual tailspin of an entrepreneurial group or individual. If you are part of an entrepreneurial endeavor, you probably owe it to yourself to read this. There are some important entrepreneur tips to absorb. When I left the typical corporate grind working …
As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news. One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels …
In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …
When you think about online analytics tools, chances are you immediately think about a specific niche of your online model where a significant issue resides. Unfortunately this causes a lot of problems, as many of us become fixated on the problems in front of us and don’t realize that the problem is being caused by …
A good part of your online strategy revolves around where and when relevant audiences are engaging. In order to help our own clients at Epiphany Metrics, we’ve collected a variety of data points for a fast way to look through evolving social media metrics and walking those data points through corporate social media training processes. …
I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications • Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd • Mary Ludloff …
PII 2012 – Brand Reputation: The Role of Privacy in Communication Read More »
Why read this? I’ve been doing competitive research on “digitally savvy” companies; one of our basic process points is to review job openings at each company to examine where talent acquisition and business growth is occurring. All I can really say is that my perception of most employers hiring social media and digital savvy personnel …
If you are in a larger business, I hope this article gives insight to why there are certain broken processes at both the organizational and market level. It talks about the fundamental flaws that inhibit organizations from utilizing talent that can do amazing things for your organization. It can be a little bit like space …
