As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news. One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels […]
Seattle News and Social Media Read More »
Why read this? I’ve been doing competitive research on “digitally savvy” companies; one of our basic process points is to review job openings at each company to examine where talent acquisition and business growth is occurring. All I can really say is that my perception of most employers hiring social media and digital savvy personnel
Social Business Job Descriptions suck… Read More »
If you want a helpful tip on proving social media ROI and developing a business model with online competitive intelligence, keep reading! This article is going to detail a fundamental insight to using Twitter analysis to create sets of priceless data that can be used for marketing, sales, product development, and future strategy.
Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients Read More »
When people think about online conversation, the topic of B2B social media seems to be a hot trend. Just like the B2C marketplace, sales professionals in the B2B space are always asking “how do I sell with it?” and often coming to the conclusion that good business simply isn’t attainable using social media. Just for
B2B Social Media, 13 Steps to Create Your Pipeline Read More »
There are a lot of people who ask me the question- why have a social media retainer? It is an important question with deep roots. To consider the reasons behind having a social media retainer and working with a professional like myself or bringing on a full social media firm like Salience Data, decision makers
Social Media Retainer? ten things to consider Read More »
You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you. But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but
Employee Social Media, three hurdles to overcome Read More »
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and
Social Media Benchmarks, metrics and data that count. Read More »
Social Media privacy isn’t free. It is one of the most costly and expensive things we have ever had the opportunity to mindlessly give away. As a social whole, we are ignorant of what social media is worth. The friendly buzz about people we know has obscured the fact that social media privacy protections for
Social Media Privacy and Data Concerns Read More »
On September 8th, Google stirred the search engine pot by giving an official kick-off to Google Instant. In a nutshell, Google Instant tries to help users find information by showing relevant information as a query is typed. You have to keep in mind that this isn’t entirely new. Google (and many other search engines and
Google Instant, managing your brand and reputation Read More »
