Social Media Policy

Applying Social Media for Business

In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …

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Facebook – Big Data – Our Privacy

Last week I had the opportunity to speak at the 2012 Privacy Identity and Innovation conference (PII 2012)  in Seattle. My on-going observation of privacy and identity actually revolves around the connection point of big data and how corporate entities are trying to monetize it. We need to realize the concepts behind how businesses use …

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PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications •    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd •    Mary Ludloff …

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Corporate Social Media Training Tools

Here is a method of having an actionable conversation about corporate social media training within your organization and how you can develop a better understanding of cross-departmental benefits. The Business Case One of the biggest problems with corporate social media is that departmental teams fail to think outside the project box they are looking at. …

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Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My …

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Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level. That …

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Internal Keyword ROI

Internal keyword ROI is based around the concept of segmenting pre-existing web traffic that could be coming from current customers, employees, competitors, journalists, or organizational stake-holders. Rather than focus on external marketing keywords that attract new exposure points, internal keyword ROI is based upon understanding lifetime value, on-going engagement, and up-sell opportunity. It focuses on …

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