Social Media Policy

Applying Social Media for Business

In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …

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PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications •    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd •    Mary Ludloff …

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Corporate Social Media Training Tools

Here is a method of having an actionable conversation about corporate social media training within your organization and how you can develop a better understanding of cross-departmental benefits. The Business Case One of the biggest problems with corporate social media is that departmental teams fail to think outside the project box they are looking at. …

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Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level. That …

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Internal Keyword ROI

Internal keyword ROI is based around the concept of segmenting pre-existing web traffic that could be coming from current customers, employees, competitors, journalists, or organizational stake-holders. Rather than focus on external marketing keywords that attract new exposure points, internal keyword ROI is based upon understanding lifetime value, on-going engagement, and up-sell opportunity. It focuses on …

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