In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …
With the recent IPO of Facebook and a list of other social media changes in the past month, an interesting niche to take note of is in the social media dashboard space. Enterprise and corporate groups are becoming desperate to consolidate capabilities into one uniform platform and process. In the past six months we’ve seen …
Last week I had the opportunity to speak at the 2012 Privacy Identity and Innovation conference (PII 2012) in Seattle. My on-going observation of privacy and identity actually revolves around the connection point of big data and how corporate entities are trying to monetize it. We need to realize the concepts behind how businesses use …
I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications • Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd • Mary Ludloff …
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Here is a method of having an actionable conversation about corporate social media training within your organization and how you can develop a better understanding of cross-departmental benefits. The Business Case One of the biggest problems with corporate social media is that departmental teams fail to think outside the project box they are looking at. …
