Reputation Management

AVVO ratings, why lawyers and doctors should be scared

If you are a lawyer or doctor, or have a client or friend that is a lawyer or doctor, they really need to read this and ask some complex questions. Lets face it, there are many professions that don’t really think about marketing. There are even some industries that are designed to be ‘marketing challenged’ …

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Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of …

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