Seattle professionals that know Barry Hurd

Social network management, its about relationship perspective

As someone who works with multiple projects and hundreds of social audiences: social network management  requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations.

Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and a personal life as an executive.

I personally believe we all have the right to have our own relationships, to make personal decisions on how we mix our ideas, ethics, morals, and relationships into our conversations.

The problem with this is that we no longer have singular conversations; we now have mutated conversations that possibly stem from thousands of conversations that happened before them.

With Facebook and Google collecting mixing together everyone you know, you suddenly have an influx of viewpoints from different groups. The core problem is that all of these people don’t have the same backgrounds and beliefs, nor do the have the relationship in place to balance singular statements that may seem simply seem inappropriate, or even appear racist, sexist, or “off the deep end” extremist.

Most of us would like to live in a world that is devoid of prejudice and negative assumptions, but the simple fact is that people online have only a few seconds to perceive who you are… and only a fraction of a second to make an observation about who is in your network. Read more

How to write a resume, interactive personal branding 101

How to write a resume? This was once a simple question.

In the past, a resume really had one purpose… to get our information in front of a specific set of eyes (the hiring manager) and detail our work capabilities.

In today’s marketplace we are now faced with having a “digital presence” that is collected from dozens of sources across the web: ranging from news stories, personal updates from social networks, friends placing information about us online (images, video, commentary), and aggregation sites collecting our information.

As a contributor to many executive campaigns over the years, the basis for writing a resume has remained very consistent: create  a bio, a summary, and an impact “selling” statement.
Trim the fat, but ad enough detail to get your introduction made.

Rather than write your own resume, my recommendation to standout for professionals is to have your network write the resume.

How to Write a Resume ?
It is really simple:
take these five questions Read more

Corporate Reputation and Online Recruiting with the WSJ

Last week I had another great webinar and follow-up discussion with senior level HR and recruiting staff at a variety of blue-chip corporations.

If you didn’t have a chance to attend the webinar, I captured a screencast of the presentation portion. If you would like to be included in the Q&A portion, make sure to check back here (or contact me) to get an FYI on my next topic. You can also watch my last webinar overview on social media recruiting.

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more

Three degrees of separation, the new influencer model PT I

I hope you have a minute to grasp this concept and take the time to read through. If you have any questions regarding the concepts behind it, please comment below. You can also follow me @barryhurd on Twitter.

*****

In working with our existing influencer analysis service, I wanted to share some insight to how digital communications are changing our lives. As individuals each of us has excelled beyond singular data points. In the wired web, our technology has moved beyond our inherent physical ability to connect with other individuals and has  accelerated us into connecting with hundreds or thousands of people.

Many of us have heard the phrase “six degrees of separation” – per Wikipedia: (also referred to as the “Human Web”) refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth. Read more