One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”
One of the biggest recommendations I can give to any entrepreneur is very simple: learn from other peoples mistakes.
I don’t talk too much about the business of making businesses: but having been through the hurdles a few times and having sat on almost every side of the table, I wanted to share some of my lessons learned. First off… money is nice, but it isn’t the end goal of venture capital or growing …