Social Media

Social Media Benchmarks, metrics and data that count.

When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and …

Social Media Benchmarks, metrics and data that count. Read More »

Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with. In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional …

Background Checks Part II – discrimination, privacy, accuracy and compliance Read More »

Understanding information spikes around live events

One of my personal / professional projects over the past year has included analysis of dozens of large in-person events. They have ranged in size and scope, but a short list of the events being monitored includes: Social Media Club Seattle (150 to 300 person events, held monthly) Display Week Seattle (5,000+ attendees) DEMO (500 …

Understanding information spikes around live events Read More »