The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand […]
Social Media Strategy – Understanding Your Team Read More »
As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with. In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional
Background Checks Part II – discrimination, privacy, accuracy and compliance Read More »
As we move into different types of media, one of the most confusing is Hyper Media. A few years ago, Hyper Media was an entirely technical term used by computer programmers to identify the linking of information using code. This is a core of the word “hyper” – which is used in terms like hyperlink
What is Hyper Media? Read More »
As individuals and communities evolve into the social media space, it becomes crucial to understand where and when people are talking right now, and if there is a trend in how they are talking about a subject or industry. Social Media is not a singular conversation. There is no singular person controlling the buzz and
Social Media Strategy – Partner Outreach in Ten Steps. Read More »
A few weeks ago I had the opportunity to share my expertise with a group of financial executives on a webinar that was hosted by the Wall Street Journal. If you have twenty minutes and would like to expand your thinking about how enterprise business can use social media (and be actionable, results oriented) then
Social Media Recruiting with the Wall Street Journal Read More »
One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”
Post Trade Show Checklist 401 Read More »
A lot of folk forget how synergy really works, sometimes it is often a bit serendipitous. As part of “right place, right time, right connections” I’ll be heading to Palm Springs on Saturday night to lead up the social media and technology team for DEMO.com. DEMO.com is a fairly niche component of the startup world:
Join me @ DEMO 2010! Read More »
I hope you have a minute to grasp this concept and take the time to read through. If you have any questions regarding the concepts behind it, please comment below. You can also follow me @barryhurd on Twitter. ***** In working with our existing influencer analysis service, I wanted to share some insight to how
Three degrees of separation, the new influencer model PT I Read More »
Communicators and legal teams need to find common ground in social media. Join a discussion of communication professionals and add your insight.
MyRagan: social media and legal? Read More »
