Barry

Barry Hurd is President, author, speaker, and voice of 123 Social Media. As a professional in the online marketing space, Barry has spent over fifteen years working on projects of all shapes and sizes. As an author and prolific blogger, he has reached audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.

Reputation Management from the Muppets Point of View

There are a lot of different ways to look at online reputation management. As a trend, the topic (some would say crisis) of reputation management is going through some really interesting transitions. I have been writing about the topic of online reputation for almost a decade, ranging from offering professional domain names to ceo reputation

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SuperMedia online reputation management tool… not.

Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon,

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Social network management, its about relationship perspective

As someone who works with multiple projects and hundreds of social audiences: social network management  requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations. Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and

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Reputation Management, privacy start-ups getting investment

Two weeks ago the Wall Street Journal briefly covered the fact that reputation management and privacy oriented start-ups are beginning to see investment turn-around. I’ve posted the video below for educational purposes. From my perspective the interesting issue is that there are companies out there “ruining” reputation in the name reputation management, yet individuals using

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