If you want to make better, faster, and more informed decisions you should read this article and spend some time educating yourself on the business of competitive intelligence. The truth is simple: there isn’t a magic totem that grants you perfect and complete view of meaningful topics. It takes mental effort to prepare for the …
As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The …
In preparation for attending the Privacy Identify Innovation conference here in Seattle with peers, my recent conversations have been around the kind of data that Edward Snowden and related NSA leaks stirred up. These conversations live in another dimension almost as spooky as the Twilight Zone. While the NSA is in the center of this …
Competitive Intelligence and Online Privacy, NSA Leaks from Edward Snowden Read More »
The current state of the world is that we almost every action and fact we take are tracked and recorded; ranging from mobile phone usage, driving behaviors, social networks, and our shopping transactions. Due to the nature of data and the fact that it exists in an invisible layer that most of us don’t comprehend, …
As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news. One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels …
eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo. …
Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level. The reality of the digital world is that a majority of our actions and relationships have dual lives. We create information we can comprehend and …
What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example …
Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, …
Online Market Intelligence – using online data to explore growth opportunities Read More »
