Audience Intelligence & Content Signals

As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The …

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Competitive Intelligence and Online Privacy, NSA Leaks from Edward Snowden

In preparation for attending the Privacy Identify Innovation conference here in Seattle with peers, my recent conversations have been around the kind of data that Edward Snowden and related NSA leaks stirred up. These conversations live in another dimension almost as spooky as the Twilight Zone. While the NSA is in the center of this …

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Social Media Analytics and Big Data ROI

eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo. …

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Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, …

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