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29 Nov Posted by Barry in Blog, Online Reputation, Social Media Policy, Social Media Training | Comments

Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...

07 Feb Posted by Barry in Blog, Online Reputation, Social Media Policy | Comments

Online Privacy and our digital crisis

Before 9-11 most people didn’t think of terrorism. Before Facebook most people didn’t think about online privacy. In some situations crisis is the factor that forces us to accept a reality that we do not want to consider. In other situations it takes a massive and overwhelming transition to occur before we begin to consider...

01 Feb Posted by Barry in Blog, Online Reputation, Reputation Management | Comments

Corporate Reputation on Complaint Sites

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.” The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely...

27 Jan Posted by Barry in Blog, Online Reputation, Reputation Management | Comments

Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below. This is the ‘softer’ side of reputation management. It isn’t about...

10 Jan Posted by Barry in Blog, Online Reputation, Reputation Management, Social Media Training | 4 comments

AVVO ratings, why lawyers and doctors should be scared

If you are a lawyer or doctor, or have a client or friend that is a lawyer or doctor, they really need to read this and ask some complex questions. Lets face it, there are many professions that don’t really think about marketing. There are even some industries that are designed to be ‘marketing challenged’...