As individuals and communities evolve into the social media space, it becomes crucial to understand where and when people are talking right now, and if there is a trend in how they are talking about a subject or industry. Social Media is not a singular conversation. There is no singular person controlling the buzz and […]
Social Media Strategy – Partner Outreach in Ten Steps. Read More »
Last week I had another great webinar and follow-up discussion with senior level HR and recruiting staff at a variety of blue-chip corporations. If you didn’t have a chance to attend the webinar, I captured a screencast of the presentation portion. If you would like to be included in the Q&A portion, make sure to
Corporate Reputation and Online Recruiting with the WSJ Read More »
A little story with several points: I was browsing through recent changes to Facebook today, exploring some of the ways a user can track and consolidate information about a network. While researching this topic, I saw that Hanson Hosein (the Director of UW’s Masters in Digital Communications group @hrhmedia) had “liked” the new Edelman Trust
Corporate reputation, why little words matter. Read More »
Employers who believe that they “control the world” of communication and personal exchange need to examine methods of participating and leveraging existing channels.
Social Media and Employer Brands Read More »
A few weeks ago I had the opportunity to share my expertise with a group of financial executives on a webinar that was hosted by the Wall Street Journal. If you have twenty minutes and would like to expand your thinking about how enterprise business can use social media (and be actionable, results oriented) then
Social Media Recruiting with the Wall Street Journal Read More »
In the past month (aka last five years), I have been writing a bit about online reputation. We are finally seeing a critical mass of adoption happening where more traditional business users are connecting with opportunities and risk associated with executive reputation. An example from last month was when I co-sponsored and presented a webinar
Recent thoughts on Executive Reputation Read More »
One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”
Post Trade Show Checklist 401 Read More »
A lot of folk forget how synergy really works, sometimes it is often a bit serendipitous. As part of “right place, right time, right connections” I’ll be heading to Palm Springs on Saturday night to lead up the social media and technology team for DEMO.com. DEMO.com is a fairly niche component of the startup world:
Join me @ DEMO 2010! Read More »
I hope you have a minute to grasp this concept and take the time to read through. If you have any questions regarding the concepts behind it, please comment below. You can also follow me @barryhurd on Twitter. ***** In working with our existing influencer analysis service, I wanted to share some insight to how
Three degrees of separation, the new influencer model PT I Read More »
Communicators and legal teams need to find common ground in social media. Join a discussion of communication professionals and add your insight.
MyRagan: social media and legal? Read More »
