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Social Media Analytics and Big Data ROI
eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo....
Google Bombing, thousands suffer in silence
. . GOOGLE BOMB a term that search engine practitioners use to describe an aggressive campaign against a site that is intended to reduce it’s ability to rank for key terms in search engines and potentially have it blacklisted from Google so that it doesn’t show up in results Why talk about Google Bombs? For...
Case Example – Social Business Intelligence and the Zombie Apocalypse
In my conversations about analyzing stock trends, research market data, and developing opportunity plans I am always returning to one of my most trusted statements: “My plan is to not get eaten.” Social business intelligence is about learning from the people around you: whether they work on your team or if they happen to be...
Creating Social Media Dashboards
The act of being alive today creates an immense stream of social data. A whole industry has developed around creating social media dashboards for monitoring social conversation, but the reality is that social media dashboard solutions are fairly cookie-cutter and all utilize the same data sources. What if I want to create a custom visualization...
Social Media Infographic – Social Business Breakdown
While I appreciate the metrics being detailed in this social media infographic about social business, I am still troubled by the fact that marketing and public relations teams are claiming ownership of social business elements due to the cross-over of social media and communication campaigns. I’d like this chart a lot more if there was...
How many people shared my ideas this month…
3,003
2,377
91
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Recent Posts
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Facebook – Big Data – Our Privacy
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PII 2012 – Brand Reputation: The Role of Privacy in Communication
I'm looking forward to moderating a panel at the Privacy ...
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Social Business Job Descriptions suck…
Why read this?
I’ve been doing competitive research on “digitally savvy” ...
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6 obstacles that prevent social business ROI
If you are in a larger business, I hope this ...
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10 cost conscious ways to increase online visibility
In the real world, everyone is involved in a start-up.
Whether ...
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Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients
If you want a helpful tip on proving social media ...
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Corporate Social Media Training Tools
Here is a method of having an actionable conversation about ...
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Creating a Free Social Media Dashboard
As digital noise becomes more and more prevalent, the ability ...
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Social Media Infographics – Mobile Media in the U.K.
Browsing through social media infographics is an easy way to ...
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Social Media Dashboard Design
Before you go running off to design a social media ...
Social Share Statistics
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- 323
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