Online Reputation – Barry Hurd

Reputation.com & Brand.com Blacklisted by Google – $70M+ Risk

If anyone had any questions, Google is *still* on a mission to squash reputation management firms that use questionable solutions that violate Google's policies. Plenty of smaller reputation management firms have been targeted by Google in the past, but Google had upped the ante by completely removing "industry leaders" Reputation.com and Brand.com from search results. …

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PII 2012 – Brand Reputation: The Role of Privacy in Communication

Blog, Social Media Policy, Social Media Training / By Barry

I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications • Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd • Mary Ludloff …

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Gaming Klout Scores, 10 problems with the business of scoring people

Blog, Online Reputation, Social Media Policy, Social Media Training / By Barry

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My …

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Online Privacy and our digital crisis

Blog, Online Reputation, Social Media Policy / By Barry

Before 9-11 most people didn’t think of terrorism. Before Facebook most people didn’t think about online privacy. In some situations crisis is the factor that forces us to accept a reality that we do not want to consider. In other situations it takes a massive and overwhelming transition to occur before we begin to consider …

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Corporate Reputation on Complaint Sites

Blog, Online Reputation, Reputation Management / By Barry

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.” The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely …

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