Online Reputation

Reputation.com & Brand.com Blacklisted by Google – $70M+ Risk

[vc_row][vc_column width=”1/1″][vc_column_text]If anyone had any questions, Google is *still* on a mission to squash reputation management firms that use questionable solutions that violate Google’s policies. Plenty of smaller reputation management firms have been targeted by Google in the past, but Google had upped the ante by completely removing “industry leaders” Reputation.com and Brand.com from search …

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PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications •    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd •    Mary Ludloff …

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Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My …

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Corporate Reputation on Complaint Sites

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.” The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely …

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Local Business Reputation – preventative process

This article goes into some of the tactics for having a strong local presence. While I originally wrote these steps up for a personal friend who owns a local restaurant, these tips apply to any business that has a real world presence. These tips for local business reputation also apply whether you have a single …

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Reputation Management from the Muppets Point of View

There are a lot of different ways to look at online reputation management. As a trend, the topic (some would say crisis) of reputation management is going through some really interesting transitions. I have been writing about the topic of online reputation for almost a decade, ranging from offering professional domain names to ceo reputation …

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Social Media Recruiting with the Wall Street Journal

A few weeks ago I had the opportunity to share my expertise with a group of financial executives on a webinar that was hosted by the Wall Street Journal. If you have twenty minutes and would like to expand your thinking about how enterprise business can use social media (and be actionable, results oriented) then …

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