Reputation Management

Corporate Reputation on Complaint Sites

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.” The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely …

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Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below. This is the ‘softer’ side of reputation management. It isn’t about …

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AVVO ratings, why lawyers and doctors should be scared

If you are a lawyer or doctor, or have a client or friend that is a lawyer who runs a law website, they really need to read this and ask some complex questions. You should also learn how Robert K Bratt DLA Piper and other professionals embraced digital transformation. Lets face it, there are many …

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Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of …

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Local Business Reputation – preventative process

This article goes into some of the tactics for having a strong local presence. While I originally wrote these steps up for a personal friend who owns a local restaurant, these tips apply to any business that has a real world presence. These tips for local business reputation also apply whether you have a single …

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Reputation Management – When Your Name is Dangerous

Reputation management extends beyond simple reviews of personal names and corporate brands. Reputation management is not limited to simple search engine optimization or negative press online. The basic act of ‘finding things’ through search engines and social conversation  on services like Twitter and Facebook creates a huge opportunity for malicious individuals to make a lot …

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Social network management, its about relationship perspective

As someone who works with multiple projects and hundreds of social audiences: social network management  requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations. Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and …

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Reputation Management, privacy start-ups getting investment

Two weeks ago the Wall Street Journal briefly covered the fact that reputation management and privacy oriented start-ups are beginning to see investment turn-around. I’ve posted the video below for educational purposes. From my perspective the interesting issue is that there are companies out there “ruining” reputation in the name reputation management, yet individuals using …

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