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01 Feb Posted by Barry in Blog, Online Reputation, Reputation Management | Comments

Corporate Reputation on Complaint Sites

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.” The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely...

27 Jan Posted by Barry in Blog, Online Reputation, Reputation Management | Comments

Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below. This is the ‘softer’ side of reputation management. It isn’t about...

10 Jan Posted by Barry in Blog, Online Reputation, Reputation Management, Social Media Training | 4 comments

AVVO ratings, why lawyers and doctors should be scared

If you are a lawyer or doctor, or have a client or friend that is a lawyer or doctor, they really need to read this and ask some complex questions. Lets face it, there are many professions that don’t really think about marketing. There are even some industries that are designed to be ‘marketing challenged’...

13 Dec Posted by Barry in Blog, Online Reputation, Reputation Management | 10 comments

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of...

03 Dec Posted by Barry in Blog, Online Reputation, Reputation Management | 11 comments

Reputation Management and 15 questions to avoid a crisis

The story of reputation management in a crisis is fairly common: a businesses finds themselves in the center of a controversy spinning out of control on the web.