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23 Aug Posted by Barry in Blog, Social Media, Social Media Training | 1 comment

5 common dating lies from a digital media agency

When trying to get your business, many digital firms act like sex starved singles prowling for a one night stand. They get dressed up, tell you everything you want to hear, and try to glorify every statement so that you make an impulsive decision. What they don’t tell you is the truth.

31 May Posted by Barry in Blog, Social Media, Social Media Training | 1 comment

5 warnings about social media dog food.

What happens when you don’t know what components make your business? If I told a professional chef that they had to make a five course meal using ingredients they’ve never seen before, the reality is that most professionals would gracefully decline the job. In the world of social media I see things on a weekly...

21 Feb Posted by Barry in Blog, Social Media | 8 comments

Is Groupon becoming a digital Walmart?

Everyone knows I “have a thing” for local search and business metrics. In the past year alone we’ve seen the mega-trend of localized coupons take deep root. Right now the 800 lb gorilla in the game is Groupon. Groupon has shot ahead of the market by having some fairly substantial investment supporters (substantial in the...

18 Feb Posted by Barry in Blog, Social Media, Social Media Training | Comments

Social Media Partner Strategy

After presenting this topic at Disney Interactive, I wanted to share some insight to maximizing your efforts with social media and the business partners you work with. One of the most neglected areas of digital development is partner outreach and support. In many cases your company has undergone extensive conversations with key businesses supporting your...

18 Feb Posted by Barry in Blog, Online Analytics, Social Media, Social Media Training | Comments

Social Media or Site Design? Questions to rethink your model.

As part of our on-going work developing leading online business models, several business partners wanted basic site re-design thinking that this would “fix their internet woe” It doesn’t take too much consideration to realize that most executive teams want several things from the web: Increased traffic More relevant traffic Better exposure on the web More...