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07 Nov Posted by Barry in Blog, Social Media Training | 2 comments

Social Media for Sales (why social intelligence rocks.)

Congratulations, you’ve just found an easy way to find people who can make a difference to your bottom line. I’m going to give you some incredibly useful tips for using Google and Linkedin to discover rich details about the exact type of person you want to reach out to. Just keep in mind that you...

27 Oct Posted by Barry in Blog, Online Analytics, Social Media Policy | Comments

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the luxury of forming relationships on a personally managed level. That...

24 Oct Posted by Barry in Blog, Social Media Policy, Social Media Training | Comments

Social Media Policy ‘How To’ Collection

Over at 123 Social Media I’ve been sharing a good number of strategies and ideas for defining how an organization manages a social media policy that is not only effective, but motivational for the culture of your team. If you need help with creating a social media training or policy framework, drop me a line....

20 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Social Media Training | Comments

Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If...

18 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Search Engine Optimization, Social Media Training | Comments

Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m...