What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example […]
social media training
This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it. As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’ To begin to analyze social media and derive
You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you. But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but
The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand
The digital consumer has become the leader. Corporations no longer updated consumers, but consumers are now updating (more like demanding) changes to the way business is done.