As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ Let me talk about how I go about creating a social media dashboard The basic answer is that I don’t have one tool (I have dozens,...
How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the luxury of forming relationships on a personally managed level. That...
Over at 123 Social Media I’ve been sharing a good number of strategies and ideas for defining how an organization manages a social media policy that is not only effective, but motivational for the culture of your team. If you need help with creating a social media training or policy framework, drop me a line....
Having been in the social media business long before there was a ‘social media business’ – I’m always intrigued to see the massive growth that new communication technologies have. The most ‘skeptical’ part of my brain always thinks of the thousands of useful tools and services that were left to die: never properly understood or...
Social Media is a lot more than just Facebook and Twitter. The reality is that social media branches across hundreds (if not thousands) of hardware, software, and cultural evolutions. People can maneuver faster, communicate instantly, and be part of an on-going communication revolution. In that mindset, take a look at the following infographic from Gist....
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