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Reputation Management  // Posts tagged as "Reputation Management"

Gaming Klout Scores, 10 problems with the business of scoring people

Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...

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Reputation Management and work life balance

Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below. This is the ‘softer’ side of reputation management. It isn’t about...

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AVVO ratings, why lawyers and doctors should be scared

AVVO ratings, why lawyers and doctors should be scared

If you are a lawyer or doctor, or have a client or friend that is a lawyer or doctor, they really need to read this and ask some complex questions. Lets face it, there are many professions that don’t really think about marketing. There are even some industries that are designed to be ‘marketing challenged’...

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Reputation Management, the business value of who you are

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of...

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Reputation Management and 15 questions to avoid a crisis

Reputation Management and 15 questions to avoid a crisis

The story of reputation management in a crisis is fairly common: a businesses finds themselves in the center of a controversy spinning out of control on the web.

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