Competitive Intelligence

Audience Intelligence & Content Signals

As a thought leader who introduced thousands of professionals to a variety of social media strategies before it was even called ‘social media’ I have always been frustrated by peers and company executives adopting severe tunnel vision based upon reading some garbage marketing whitepaper or enthralled by a bad vision claiming amazing business impacts. The …

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40+ Visualization Tools for dashboards and social business

Lets face it… There is so much data that it is an incredible task to actually comprehend it. Like looking at a TV screen full of static… trying to rationalize if one pixel means something. In order to make the data actionable we need to really focus on tools to clarify what we are looking …

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Google Bombing, thousands suffer in silence

. . GOOGLE BOMB a term that search engine practitioners use to describe an aggressive campaign against a site that is intended to reduce it’s ability to rank for key terms in search engines and potentially have it blacklisted from Google so that it doesn’t show up in results  Why talk about Google Bombs? For …

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Case Example – Social Business Intelligence and the Zombie Apocalypse

In my conversations about analyzing stock trends, research market data, and developing opportunity plans I am always returning to one of my most trusted statements: “My plan is to not get eaten.” Social business intelligence is about learning from the people around you: whether they work on your team or if they happen to be …

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