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29 Nov Posted by Barry in Blog, Online Reputation, Social Media Policy, Social Media Training | Comments

Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...

27 Oct Posted by Barry in Blog, Online Analytics, Social Media Policy | Comments

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the luxury of forming relationships on a personally managed level. That...

24 Oct Posted by Barry in Blog, Social Media Policy, Social Media Training | Comments

Social Media Policy ‘How To’ Collection

Over at 123 Social Media I’ve been sharing a good number of strategies and ideas for defining how an organization manages a social media policy that is not only effective, but motivational for the culture of your team. If you need help with creating a social media training or policy framework, drop me a line....

07 Mar Posted by Barry in Blog, Online Analytics, Social Media Policy, Social Media Training | Comments

Internal Keyword ROI

Internal keyword ROI is based around the concept of segmenting pre-existing web traffic that could be coming from current customers, employees, competitors, journalists, or organizational stake-holders. Rather than focus on external marketing keywords that attract new exposure points, internal keyword ROI is based upon understanding lifetime value, on-going engagement, and up-sell opportunity. It focuses on...

07 Feb Posted by Barry in Blog, Online Reputation, Social Media Policy | Comments

Online Privacy and our digital crisis

Before 9-11 most people didn’t think of terrorism. Before Facebook most people didn’t think about online privacy. In some situations crisis is the factor that forces us to accept a reality that we do not want to consider. In other situations it takes a massive and overwhelming transition to occur before we begin to consider...