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16 Jan Posted by Barry in Blog, Online Analytics, Social Media Training | Comments

Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan,...

17 Nov Posted by Barry in Blog, Online Analytics, Social Media Training | 4 comments

40+ Social Media Dashboard Tools for Tracking Stuff

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ Let me talk about how I go about creating a social media dashboard The basic answer is that I don’t have one tool (I have dozens,...

27 Oct Posted by Barry in Blog, Online Analytics, Social Media Policy | Comments

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the luxury of forming relationships on a personally managed level. That...

20 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Social Media Training | Comments

Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If...

18 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Search Engine Optimization, Social Media Training | Comments

Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m...