In the real world, everyone is involved in a start-up. Whether you are the ‘real deal’ start-up with a half dozen people trying to take over the world or a corporate project team working on the next release, we all have different ‘start-up’ projects that need to get some extra love and attention online. The...
If you want a helpful tip on proving social media ROI and developing a business model with online competitive intelligence, keep reading! This article is going to detail a fundamental insight to using Twitter analysis to create sets of priceless data that can be used for marketing, sales, product development, and future strategy.
As digital noise becomes more and more prevalent, the ability for the average professional to sift through noise and tune into actionable information is critical. This article walks through the process to create a straight-forward social media dashboard that can be used as a daily social media training and social business engagement tool. Your social...
Browsing through social media infographics is an easy way to absorb a lot of data in a little bit of time. By arming yourself with some of the right strategic questions about each set of data you can help yourself draw where different market opportunities are for your organization as well as avoid some potential...
eMarketer wrote a brief piece on linking digital data to ‘big data’ that caught my eye with some interesting research from the New York Marketing Association. While I have written hundreds of pages on social media analytics in the past, I’m still troubled by the focus of social media being directed/controlled/managed within the marketing silo....
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