What happens when you don’t know what components make your business? If I told a professional chef that they had to make a five course meal using ingredients they’ve never seen before, the reality is that most professionals would gracefully decline the job. In the world of social media I see things on a weekly …
Businesses are struggling with how social media fits within the larger process models they are familiar with. The purpose of this article is to help leadership executives understand the process of cultural shift that occurs when they need to address this very complex question: “do I give my employees access to social media?” This is …
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and …
Social Media Benchmarks, metrics and data that count. Read More »
The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand …
Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance. Three of the largest “wrap your mind around it” items are covered on slide three, …
