If you are in a larger business, I hope this article gives insight to why there are certain broken processes at both the organizational and market level. It talks about the fundamental flaws that inhibit organizations from utilizing talent that can do amazing things for your organization. It can be a little bit like space …
The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m …
I am often troubled by things I hear from digital sales folk: at least once or twice a week someone in my professional network sends me an e-mail that makes me cringe. I usually read them with a quick glance and think “hey, that headline sounds sexy and/or interesting…” Then I really read it. Then …
Video Training has a lot to do with thinking strategically and following through with an execution plan. One way to attract some attention to your website, company or blog is to create some web video. By creating some video content you can often rank for poplar keywords on search engines, generate additional buzz on social …
In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.” The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely …
If you are a lawyer or doctor, or have a client or friend that is a lawyer who runs a law website, they really need to read this and ask some complex questions. You should also learn how Robert K Bratt DLA Piper and other professionals embraced digital transformation. Lets face it, there are many …
AVVO ratings, why lawyers and doctors should be scared Read More »
It wasn’t that long ago that the concept of searching the web gave a visualization of finding the desired information in a like-minded format with our ‘search term’ at the top of the page and results listed out in a pretty basic format. Every business wants the sacred ‘1st page result’ on search engines (hopefully …
Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of …
Reputation Management, the business value of who you are Read More »
The story of reputation management in a crisis is fairly common: a businesses finds themselves in the center of a controversy spinning out of control on the web.
