social media strategy // Posts tagged as "social media strategy"
5 warnings about social media dog food.
What happens when you don’t know what components make your business? If I told a professional chef that they had to make a five course meal using ingredients they’ve never seen before, the reality is that most professionals would gracefully decline the job. In the world of social media I see things on a weekly...
Social Media Benchmarks, metrics and data that count.
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and...
Social Media Strategy – Understanding Your Team
The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand...
Strategic Social Media, from Disney with Love.
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Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance. Three of the largest “wrap your mind around it” items are covered on slide three,...
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Recent Posts
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Online Market Intelligence – using online data to explore growth opportunities
Regardless of what you are trying to do, the essence ...
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Is Local Marketing Dying?
It seems as though a bunch of headlines in the ...
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Social Media Infographics – Consolidated Media
There are a number of interesting correlations between traditional media ...
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Gaming Klout Scores, 10 problems with the business of scoring people
I've been constantly entrenched in a decade of being a ...
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40+ Social Media Dashboard Tools for Tracking Stuff
As part of my on-going work developing social media for ...
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Social Media for Sales (why social intelligence rocks.)
Congratulations, you've just found an easy way to find people ...
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Competitive Intelligence with Social Media Monitoring
How do you turn social media data into a business ...
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Social Media Policy ‘How To’ Collection
Over at 123 Social Media I've been sharing a good ...
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Social Media Analytics and tracking points of market impact
One of the most important aspects of using social media ...
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Why is SEO important?
The real importance of search engine optimization is not about ...
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