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16 Jan Posted by Barry in Blog, Online Analytics, Social Media Training | Comments

Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan,...

03 Jan Posted by Barry in Blog, Different Media Types, Search Engine Optimization | 2 comments

Is Local Marketing Dying?

It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’ But is it? Really? Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different...

21 Dec Posted by Barry in Blog, Different Media Types | Comments

Social Media Infographics – Consolidated Media

There are a number of interesting correlations between traditional media and social media. One of the core cross-over points is that many social media marketing campaigns are driven by massive traditional media projects. There are occasionally true word-of-mouth and ‘viral’ success stories, but if you look at the details of most case studies you will...

29 Nov Posted by Barry in Blog, Online Reputation, Social Media Policy, Social Media Training | Comments

Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...

17 Nov Posted by Barry in Blog, Online Analytics, Social Media Training | 4 comments

40+ Social Media Dashboard Tools for Tracking Stuff

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ Let me talk about how I go about creating a social media dashboard The basic answer is that I don’t have one tool (I have dozens,...