social media policies

Social Media Experts are risky business

January 24, 2011/in Blog, Professional Articles, Social Media Policy, Social Media Training /by Barry

I may be a social media expert myself, but I’m not kidding.

“Social media experts are risky business.”

Luckily I’m not talking about myself as a social media expert.

I’m talking about internal employees within an organization.

This article discusses four fundamental problems that internal social media experts have, along with the types of social media experts that take advantage of these problems and the business risks that are created. This is not a ‘gloom and doom’ viewpoint, but a reminder that there are inherent flaws and benefits that we need to consider.

I hope this overview of problems and stereotypes allows you to make better business decisions and integrate social media into your long term business plans more effectively. Read more

Social Media Policies Series

November 16, 2010/10 Comments/in Blog, Social Media Policy /by Barry

As part of dealing with a number of decision makers in different communication roles I have been covered the core concepts of what social media policies cover.

This is not a simple topic. The truth of the matter is that social media policies cover dozens of different business models and processes. These policies also change depending on different federal and state regulation issues, along with niche industry compliance ramifications.

Over on our main blog at 123socialmedia.com – I’ve begun breaking out a these policy articles into a framework of elements to browse. A good thing to keep in mind is that these policy issues are really talking about how you do business in the digital sense: It is how consumers and vendors work with you. It is how journalist engage with you. It is how investors track your progress.

If you don’t have social media policies in place already, don’t be afraid. These articles will help you out. Read more

Background Checks Part II – discrimination, privacy, accuracy and compliance

July 6, 2010/1 Comment/in Blog, Free Background Checks, Social Media, Social Media Policy /by Barry

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.

In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.

Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.

The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.

With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more

Social Media Policy Examples by Segment

June 28, 2010/11 Comments/in Blog, Social Media, Social Media Policy /by Barry

As an update to my social media policy articles on 123socialmedia.com, I have collected a list of information that is broken down into real world examples of different social media policies across a variety of top industry niches. Below you can find a breakdown of the top industry categories, or click through to read additional policies from dozens of companies in each segment.

If you have any questions about social media policies and how they apply to your business model, feel free to contact me and I’ll point you to more specific resources (right now I have about 600 social media policies in my list and they just don’t fit into a singular article!) Read more

4 Top Post on 123 Social Media

February 11, 2010/in Blog, Social Media /by Barry

Some of my best posts go unnoticed by different portions of my readers:this recaps my most popular posts over on 123 Social Media (which is getting a shiny new look as I write this) and details some the best portions.

Example Social Media Policies – this is a collection of over fifty different policies from all over the globe. While reading social media policies doesn’t sound terribly sexy or interesting… reading five to ten different policies from various companies really sheds a light on how professionals see the risk and benefits associated to social media. The originating article of corporate social media policy was also popular (but didn’t get read by 25k+ people)

Social Media for Demographics – this is honestly one of my favorites (I say that with full realization of being a metrics guy…) as was one of the first times enough information was collected in one place to compare some annual numbers from early 2009. Now that the data is somewhat old, the information it contains is an even better benchmark for seeing where trends are moving (it also led to the on-going collection of data that led to the 2010 demographic report.)

101 Twitter Ideas, Tactics, and Strategies – a collection of some of the “best ideas” on the web regarding how to use Twitter. Looking back at the information, I can personally/professionally say I’ve collected over ten of thousands of followers and hundreds of good contacts using the ideas in this article.

Social Media Training, Five Must Read reports for Big Business – if you had to read nothing else about social media, these five whitepapers would be critical assets for any professional. Each one is stuffed with great tidbits of insight and actionable information.

If you have another favorite article, please let me know. I’m basing the above articles on traffic volumes, commentary and web activity.

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