Social Media Policy ‘How To’ Collection

Over at 123 Social Media I’ve been sharing a good number of strategies and ideas for defining how an organization manages a social media policy that is not only effective, but motivational for the culture of your team.

If you need help with creating a social media training or policy framework, drop me a line.

I’d be happy to detail a few effective ways for using social media to get business results (not just marketing, business impact items like competitive intelligence  and influencer analysis.)

In the meantime, here are some of my ideas on
getting your social media policy tuned up. Read more

Social Media Policies Series

As part of dealing with a number of decision makers in different communication roles I have been covered the core concepts of what social media policies cover.

This is not a simple topic. The truth of the matter is that social media policies cover dozens of different business models and processes. These policies also change depending on different federal and state regulation issues, along with niche industry compliance ramifications.

Over on our main blog at – I’ve begun breaking out a these policy articles into a framework of elements to browse. A good thing to keep in mind is that these policy issues are really talking about how you do business in the digital sense: It is how consumers and vendors work with you. It is how journalist engage with you. It is how investors track your progress.

If you don’t have social media policies in place already, don’t be afraid. These articles will help you out. Read more

Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you.
But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but the motivation and education of the employee base.

Employee Social Media ITEM #1

Your communications policy.
To be clear, this is not the policy your company has had for the past five years. Read more