different media types // Posts tagged as "different media types"
What is Hyper Media?
As we move into different types of media, one of the most confusing is Hyper Media. A few years ago, Hyper Media was an entirely technical term used by computer programmers to identify the linking of information using code. This is a core of the word “hyper” – which is used in terms like hyperlink...
What is Syndicated Media?
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SYNDICATED MEDIA In the digital world, anything and everything will end up in places you never expected: copies of white papers will be indexed by search engines, aggregation sites will attempt to categorize your information, and even employee data will reside on hundreds of different sites. WHY IS IT IMPORTANT For the past decade it...
What is Earned Media?
EARNED MEDIA This includes “word of mouth” and many public relations efforts, typically focusing on inquisitive niche experts reviewing products or “buzz” around a product. Examples of earned media can be seen with noteworthy actions, causing unforeseen shifts to the market, reaching out to the community, or simply doing something “cool.” WHY IS IT IMPORTANT...
What is Bought Media?
BOUGHT MEDIA Includes any type of paid advertising or communication materials. It includes traditional campaigns in television, radio, outdoor signage, paid search, and print. It also includes typical celebrity endorsement and community sponsorship agreements. WHY IS IT IMPORTANT Bought media has traditionally been the easiest segment of promotion to deploy with a scalable structure (for...
What is Owned Media?
OWNED MEDIA This includes physical, creative, historical, and intellectual property that the business owns. In the brand space this includes such assets as the brand name and trademark. In the employee space this includes internal communications and customer relations. It also extends into the core business assets: website, signage, letterhead, business cards, production, packaging, and...
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