Before you go running off to design a social media dashboard, lets walk through a basic strategy on how a functional dashboard works. A mistake that I repeatedly see is when an organization implements a flashy thingamijig expecting that a wondrous variety of displays and lights are going to provide valuable business results.
. . GOOGLE BOMB a term that search engine practitioners use to describe an aggressive campaign against a site that is intended to reduce it’s ability to rank for key terms in search engines and potentially have it blacklisted from Google so that it doesn’t show up in results Why talk about Google Bombs? For...
The act of being alive today creates an immense stream of social data. A whole industry has developed around creating social media dashboards for monitoring social conversation, but the reality is that social media dashboard solutions are fairly cookie-cutter and all utilize the same data sources. What if I want to create a custom visualization...
Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level. The reality of the digital world is that a majority of our actions and relationships have dual lives. We create information we can comprehend and...
What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example...
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