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03 Jan Posted by Barry in Blog, Different Media Types, Search Engine Optimization | 2 comments

Is Local Marketing Dying?

It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’ But is it? Really? Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different...

21 Dec Posted by Barry in Blog, Different Media Types | Comments

Social Media Infographics – Consolidated Media

There are a number of interesting correlations between traditional media and social media. One of the core cross-over points is that many social media marketing campaigns are driven by massive traditional media projects. There are occasionally true word-of-mouth and ‘viral’ success stories, but if you look at the details of most case studies you will...

20 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Social Media Training | Comments

Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If...

18 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Search Engine Optimization, Social Media Training | Comments

Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m...

07 Sep Posted by Barry in Blog, Different Media Types | Comments

Reduced traffic can be awesome!

I am often troubled by things I hear from digital sales folk: at least once or twice a week someone in my professional network sends me an e-mail that makes me cringe. I usually read them with a quick glance and think “hey, that headline sounds sexy and/or interesting…” Then I really read it. Then...