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13 Aug Posted by Barry in Blog, Different Media Types, Online Analytics | 4 comments

Finding People with Tradeshow Social Media

Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts. I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world. If we apply search engine...

14 Jun Posted by Barry in Blog, Different Media Types | 2 comments

What is Syndicated Media?

Part of "different media types" - also see owned, bought, earned, & syndicated. SYNDICATED MEDIA In the digital world, anything and everything will end up in places you never expected: copies of white papers will be indexed by search engines, aggregation sites will attempt to categorize your information, and even employee data will reside on hundreds of...

14 Jun Posted by Barry in Blog, Different Media Types | 1 comment

What is Earned Media?

Part of "different media types" - also see owned, bought, earned, & syndicated. EARNED MEDIA This includes “word of mouth” and many public relations efforts, typically focusing on inquisitive niche experts reviewing products or “buzz” around a product. Examples of earned media can be seen with noteworthy actions, causing unforeseen shifts to the market, reaching out to...

14 Jun Posted by Barry in Blog, Different Media Types | Comments

What is Bought Media?

Part of "different media types" - also see owned, bought, earned, & syndicated. BOUGHT MEDIA Includes any type of paid advertising or communication materials. It includes traditional campaigns in television, radio, outdoor signage, paid search, and print. It also includes typical celebrity endorsement and community sponsorship agreements. WHY IS IT IMPORTANT Bought media has traditionally been the easiest segment...

14 Jun Posted by Barry in Blog, Different Media Types | 1 comment

What is Owned Media?

Part of "different media types" - also see owned, bought, earned, & syndicated. OWNED MEDIA This includes physical, creative, historical, and intellectual property that the business owns. In the brand space this includes such assets as the brand name and trademark. In the employee space this includes internal communications and customer relations. It also extends into...