21 Feb Posted by Barry in Blog, Social Media | 8 comments

Is Groupon becoming a digital Walmart?

Everyone knows I “have a thing” for local search and business metrics. In the past year alone we’ve seen the mega-trend of localized coupons take deep root. Right now the 800 lb gorilla in the game is Groupon. Groupon has shot ahead of the market by having some fairly substantial investment supporters (substantial in the...

18 Feb Posted by Barry in Blog, Social Media, Social Media Training | Comments

Social Media Partner Strategy

After presenting this topic at Disney Interactive, I wanted to share some insight to maximizing your efforts with social media and the business partners you work with. One of the most neglected areas of digital development is partner outreach and support. In many cases your company has undergone extensive conversations with key businesses supporting your...

18 Feb Posted by Barry in Blog, Online Analytics, Social Media, Social Media Training | Comments

Social Media or Site Design? Questions to rethink your model.

As part of our on-going work developing leading online business models, several business partners wanted basic site re-design thinking that this would “fix their internet woe” It doesn’t take too much consideration to realize that most executive teams want several things from the web: Increased traffic More relevant traffic Better exposure on the web More...

15 Feb Posted by Barry in Blog, Social Media, Social Media Training | Comments

Social Media Speaker, 4 Tools for presenting

In support of friends, peers, and professionals that I know coordinating Social Media Speaker and Social Media Club Seattle, I wanted to share some of the tools and tips in my bag of tricks for not only delivering presentations with a little technical flavor, but also getting people to attend! Before getting too “geeky” for...

14 Feb Posted by Barry in Blog, Online Analytics | Comments

Influencer Analysis with Linkedin Inmaps

As part of my own work in reputation management and influencer analysis, this is often done by comparing how clusters of individuals (people, sites, brands) connect to one another. When examining how online elements affect each other, it is often very important to visualize how data is connected. “Seeing data” is one of the most...