The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m...
I am often troubled by things I hear from digital sales folk: at least once or twice a week someone in my professional network sends me an e-mail that makes me cringe. I usually read them with a quick glance and think “hey, that headline sounds sexy and/or interesting…” Then I really read it. Then...
Having been in the social media business long before there was a ‘social media business’ – I’m always intrigued to see the massive growth that new communication technologies have. The most ‘skeptical’ part of my brain always thinks of the thousands of useful tools and services that were left to die: never properly understood or...
The consumption of ‘social tv’ around live events is a very interesting scenario in my daily life (especially when I’m strategizing corporate and live events through our TradeShowSocialMedia.com team.) Trendrr tracked millions of social media interactions regarding the 2011 MTV Video Music Awards to produce a straight-forward snapshot of basic user data you can discover...
Social Media is a lot more than just Facebook and Twitter. The reality is that social media branches across hundreds (if not thousands) of hardware, software, and cultural evolutions. People can maneuver faster, communicate instantly, and be part of an on-going communication revolution. In that mindset, take a look at the following infographic from Gist....
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