18 Oct Posted by Barry in Blog, Different Media Types, Online Analytics, Search Engine Optimization, Social Media Training | Comments

Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m...

07 Sep Posted by Barry in Blog, Different Media Types | Comments

Reduced traffic can be awesome!

I am often troubled by things I hear from digital sales folk: at least once or twice a week someone in my professional network sends me an e-mail that makes me cringe. I usually read them with a quick glance and think “hey, that headline sounds sexy and/or interesting…” Then I really read it. Then...

30 Aug Posted by Barry in Blog, Different Media Types, Social Media Training | Comments

Social Media Infographics – The Growth of Social

Having been in the social media business long before there was a ‘social media business’ – I’m always intrigued to see the massive growth that new communication technologies have. The most ‘skeptical’ part of my brain always thinks of the thousands of useful tools and services that were left to die: never properly understood or...

30 Aug Posted by Barry in Blog, Different Media Types, Social Media Training | Comments

Social Media Infographics – Social TV

The consumption of ‘social tv’ around live events is a very interesting scenario in my daily life (especially when I’m strategizing corporate and live events through our TradeShowSocialMedia.com team.) Trendrr tracked millions of social media interactions regarding the 2011 MTV Video Music Awards to produce a straight-forward snapshot of basic user data you can discover...

30 Aug Posted by Barry in Blog, Social Media Training | Comments

Social Media Infographics – Mobile Workforce

Social Media is a lot more than just Facebook and Twitter. The reality is that social media branches across hundreds (if not thousands) of hardware, software, and cultural evolutions. People can maneuver faster, communicate instantly, and be part of an on-going communication revolution. In that mindset, take a look at the following infographic from Gist....