Expanding Your Audience

Tips and Tricks

Use data to reach new audiences by matching web traffic, customer records, lead lists, and 3rd party lists. 

Below is a number of resources to help navigate some of the most popular audience platforms using a variety of different ‘look alike’ techniques.

As you maneuver through different choices we suggest reviewing you company’s data usage policies, vendor data sharing agreements, and GDPR data privacy requirements.

Add similar audiences to your target

Similar audiences targeting allows you to show ads to people who share characteristics with people on your existing remarketing lists. 

Interest and follower look-alike audiences

With interest targeting, you can reach people on Twitter who are broadly interested in certain topics. Choose from 25 interest categories that expand into 350 sub-topics.

Create a Lookalike Audience

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.

Send oHashes to Oracle Data Cloud

You can convert users’ email addresses and phone numbers to SHA-256 hashed IDs called oHashes and send them to the platform.

Adobe Look-alike Modeling

Extend your reach beyond your core customers and discover new, unique, high-value audiences from third-party data using our proprietary TraitWeight algorithm, powered by Adobe Sensei.

Create Custom Engagement Audience

With interest targeting, you can reach people on Twitter who are broadly interested in certain topics. Choose from 25 interest categories that expand into 350 sub-topics.

Targeting with matched audiences

Target your ideal customer based on traits like their job title, company name, industry, and by professional or personal interests

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