Welcome to my personal blog, merging insight, experience and some predictive thoughts.

In addition to being the head honcho (CEO & Founder) of an amazing digital firm, I also share my thoughts through personal writing and media clips. I tend to take a 'devils advocate' approach to new media trends and how changes are both good and bad (with a lot of opportunity areas.)

I cover a range of topics: but dive in-depth on online reputation, social media policy, and online analytics. I am also very active in start-up and venture capital, having worked with dozens of projects ranging from bootstrap teams to the Fortune 500.

16 Jan Posted by Barry in Blog, Online Analytics, Social Media Training | Comments

Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy. In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan,...

03 Jan Posted by Barry in Blog, Different Media Types, Search Engine Optimization | 2 comments

Is Local Marketing Dying?

It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’ But is it? Really? Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different...

21 Dec Posted by Barry in Blog, Different Media Types | Comments

Social Media Infographics – Consolidated Media

There are a number of interesting correlations between traditional media and social media. One of the core cross-over points is that many social media marketing campaigns are driven by massive traditional media projects. There are occasionally true word-of-mouth and ‘viral’ success stories, but if you look at the details of most case studies you will...

29 Nov Posted by Barry in Blog, Online Reputation, Social Media Policy, Social Media Training | Comments

Gaming Klout Scores, 10 problems with the business of scoring people

I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...