Welcome to my personal blog, merging insight, experience and some predictive thoughts.

In addition to being the head honcho (CEO & Founder) of an amazing digital firm, I also share my thoughts through personal writing and media clips. I tend to take a 'devils advocate' approach to new media trends and how changes are both good and bad (with a lot of opportunity areas.)

I cover a range of topics: but dive in-depth on online reputation, social media policy, and online analytics. I am also very active in start-up and venture capital, having worked with dozens of projects ranging from bootstrap teams to the Fortune 500.

28 Feb Posted by Barry in Blog, Social Media Training | Comments

Social Media Infographic – Social Business Breakdown

While I appreciate the metrics being detailed in this social media infographic about social business, I am still troubled by the fact that marketing and public relations teams are claiming ownership of social business elements due to the cross-over of social media and communication campaigns. I’d like this chart a lot more if there was...

24 Feb Posted by Barry in Blog, Social Media Training | Comments

Social Media Infographics – Mobile Trends & Patterns

When you talk about social media, nothing is more connected to the concept than what is happening with mobile trends. Mobile technology has enabled a good portion of the population to have immediate gratification for knowledge, social networking, and personal recreation. The following social media infographic from SmartAdServer.com puts some good visual elements together.

20 Feb Posted by Barry in Blog, Different Media Types, Social Media Training | 1 comment

What is Social Business Intelligence?

Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level. The reality of the digital world is that a majority of our actions and relationships have dual lives. We create information we can comprehend and...

17 Feb Posted by Barry in Blog, Social Media, Social Media Training | Comments

Social Media Budget Planning and ROI

. This article is for anyone who is trying, wanting, or begging to understand why social media isn’t working within their organization. It is for anyone who feels like the application of social media within their business is hand-cuffed by a departmental silos and cultural ignorance. You could be a line worker trying to do...