BEHIND THE CURTAIN

Not your typical event.

TSSM has worked behind the scenes to drive millions of viewers, social actions, lead conversions, and community strategies.  

Responsive

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Digitals

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Marketing

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Support

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About Us

When developing event strategies, we research multiple layers of audience members to determine who is leading the marketplace conversation.

in this stage we work with decision makers to create the proper list of needs vs. wants, keeping business goals top priority.

Using a variety of proprietary tools and decades of knowledge, we scour through the billions of data points and probe into resource pools to identify and qualify top audiences.

We take the qualified list of audiences, scale against internal and external project capabilities, and create a framework for connecting.

TSSM implements ‘integrated QR’ across all social media. Like all of our other efforts, we don’t think of QR codes as a stand alone tactic and we don’t think of QR codes as being online or offline tools.

In a nutshell: QR codes act as a way to activate audiences.

Below is a sample QR code that links to this page. We use variants of this code on all sorts of literature ranging from postcards to event flyers. You can also find it on some of our partner sites hidden in little graphics or being projected on the wall of a cocktail party.
[message_box type=”note”]If you don’t know what a QR code is read this article “What is a QR code?” by our Managing Director Barry Hurd.

Don’t be afraid to educate yourself on QR codes. While they can seem both incredibly simply and complex at the same time; they hide a tremendous opportunity for business ROI at an event.[/message_box]

A proper code campaign links dozen of elements across the real and digital world.

  • A photo could link to an executive bio.
  • A video could link to a product team.
  • A poster could link to a registration.

All of these elements link to do one thing at a trade show: provide multiple, fast, easy ways that attendees can engage with you and that you can engage with them.

Specific Components of QR codes for events

  1. An integrated web, social, and mobile presence.
  2. An integrated real-world strategy.
  3. Partner Integration.
  4. A unique, defined value-add for the audience.
  5. A set of goals that can be worked

Some advanced ideas

Form Gate: is the most familiar type of applicant process. Visitors submit an e-mail or piece of information and are immediately given access to a reward.

Fan Gate: occurs when a user is required to like or follow an account before they receive a reward. Proper usage of a Fan Gate allows businesses to capture additional data about the user, as well as earning additional exposure in social media by updating user walls and tweet streams.

Share Gate: is the ‘big brother’ of Fan Gate. Share Gate functionality requires that you refer X number of friends to the information before you are rewarded for the next stage. This allows an exponential effect that encourages the chances of mass adoption / buzz.

Audience Funnels: each QR code can identify a location or communication channel. You may have a different QR code for your booth, business cards, flyers, directory listing, car wrap, and more that all goes back to the same location. Having additional QR codes allows you to track what was the most effective form of exposure.

Analytics: QR codes can be enhanced by intensive social monitoring, site analysis, and hardware verification tools. This allows you to know that a specific QR user came in at 12:42 P.M., stayed three minutes, liked the QR code, shared with 3 friends via Share Gate, and then went on to conversion by being contacted by sales rep.

Multiple Conversion Points: different types of users will use different types of tools and technology. When dealing with new prospects, industry experts, and existing customers; keep in mind that each segment should have a tailored call-to-action and will potentially produce different forms of ROI.

Services

When developing event strategies, we research multiple layers of audience members to determine who is leading the marketplace conversation.

Our event team offers several ‘interactive models’ to help highlight and archive your event when it happens.

There are many times when traditional event staff and camera crews don’t have the expertise or bandwidth to capture specific real-time events and promote them to digital audiences.

Examples:

  • You want to provide Q&A during live events, during a keynote or corporate presentation
  • You want to highlight specific comments/tweets during an exact moment (red carpet entrance, sweepstakes, etc)
  • You want to include real world photos/videos in a dynamic conversations (via photoblogging or livestream)
  • You want to capture thought leaders with live interviews or behind-the-scenes footage

Our live event staff includes a mixture of talented event professionals that can provide live video, dynamic content, or social engagement through a variety of offerings. Contact us to engage in a conversation about your next event.

Gain exposure for your sponsors, attendees, and vendors by highlighting online conversation happening before, during, and after your event.

Our team will run you through different models of conversation happening about your event and the industries it serves.

We will collect, filter, and interact with your community to engage when and where it is needed.

Benefits of a managed event stream

  • provide content to use in dynamic RSS enabled systems
  • web-enabled event dashboards that can drive digital signage or be promoted on you website
  • provide vendors/sponsors with specific conversations that mention them
  • introduce attendees to valuable and relevant digital conversations
  • engage attendees to submit content to be highlighted at the real world even
  • highlight schedules and important information
  • engage off-site audiences with timely and on-demand options
  • create valuable digital real estate for additional sponsor revenue

Audiences gather for all sorts of reasons in today’s business world. Whether your team is managing the event, working with it as a sponsor, or simply attending as a booth vendor, our expert staff knows how to encourage, manage, and cultivate the digital conversation that is relevant to your business.

Like every other part of a good event,
our event activation begins months ahead of time.

At Trade Show Social Media, we believe that an event activation strategy is a three step process with many tactical elements; pre-event implementation, on-site execution, and post-event follow-up. We examine how attendees, sponsors, speakers, industry peers, vendors, and journalists interact online and offline, looking for methods of distributing your brand message to specific target audiences and then capturing relevant inquiries for your business.

At the event level this allows us to examine individual components and match them to like-minded organizations at the event. It also includes researching how similar events gather audiences to help our clients strategize around trending topics and drive attendee interest.

At the company level it allows us to develop strategic plans to capture topical interest, gain additional exposure, and competitively place themselves into the right opportunity. Our goal is to be faster, more nimble, and properly positioned with target audiences to win market share.

Why is this critical to your business?

Tradeshows and conferences aren’t cheap. The cost to simply attend a major event with a handful of employees can quickly spiral into tens of thousands of dollars.

We understand how event activation plays a critical role for launching products and earning critical mindshare of the audience. We also have the experience to know how process points and timelines create dozens of touch points that define success or failure of both one-time and on-going event strategies.

Event activation allows businesses to leverage multiple ROI points that include

 

  • ticket sales
  • partner collaboration
  • earned sponsorship exposure
  • evangelism support
  • community engagement
  • editorial content
  • employee recruiting
  • sales process integration
  • technology development

Attendees need a time to ‘recharge and refresh’ – and many companies make the mistake of trying to sell a relationship based offering at a trade show without having a relationship.

A Social Media Lounge help solve this problem by providing attendees with a place to sit down and play with the latest gadgetry and trends. This allows experience business development professionals to open up a dialogue about marketplace evolutions and how ‘Solution XYZ’ fits into the mixture of change. Rather than focus on selling a product, booth staff can focus on helping the attendee and relaying vital mission-critical benefit points that they can follow-up with after the show.

[message_box type=”note” icon=”yes” ]Remember: most trade shows are about forming relationships and building a sales pipeline.
If you treat people ethically, honestly, and positively they will remember you (if and when) someone they know needs your solutions.[/message_box]

Our social media lounge is an ideal ‘value add’ sponsorship element for top level sponsors as it provides an effective collaboration point for communication across the entire show (both online and offline.)

Some of the elements that can be integrated into our social media lounge:

  • HD video interview equipment
  • Live event stream (Facebook, Twitter, Flickr, Youtube, etc)
  • Digital dashboards covering session topics
  • Dedicated WIFI access point
  • Dedicated wired web access
  • Educational booth staff for Q&A and training topics
  • Tablet Computers (iPads, HP Slate, etc)
  • Recharge Stations (for laptops, phones, gadgets)
  • Video livestreaming
  • Photo-backdrop (sharing group photos on site, via web)
  • Gadget / Product Demonstrations
  • Press/Journalist/Executive interview focus

Creative Portfolio

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EVENT ROI

Understanding how people use the web is critical to your event. It is no longer an option to focus on simple metrics, but to ask detailed questions about the motivations and process points of audiences interacting with your event model.

This means that your entire web strategy needs to interconnect both internally and externally across social media, technology, and real world interaction.

You need specific, actionable traffic.
Proper web analytics allows you to refine your prospect funnel, segmenting traffic into appropriate groups that can be effectively targeted.

“The Devil is in the details” – and so is your online success.
We do not promote any singular analytics platform, but we do promote an expert methodology of working with numbers. We have been developing our insight to online objectives for years: uncovering internal obstacles, researching competitive businesses, and tuning our clients into more maneuverable industry leaders.

Our team works with your team to determine the best process and analytics package for your business. We believe in asking a lot of questions about metrics in business (metrics framework) and will work with you to identify key performance indicators (KPIs) and reporting options.

Information about people has never been more valuable.
Proper measurement of your online presence requires collecting data across thousands of possible touch-points. Using our knowledge of your business needs, we select third party platforms that meet your needs best. This may include using common platforms such as Google Analytics or Omniture, or it may include hundreds of smaller services that track specific interaction points such visitor heatmaps with video interaction, how many times someone shared you information, or how many widgets were actually sold.

Knowing what happened today becomes the road map for where you are heading tomorrow, supporting your future efforts in social media outreach, search optimization, and sponsor integration. We know what information to collect, how to analyze data, identify opportunities, and how to tactically apply process steps to improve your return on investment.

One Solution For All

Success Story

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John Doe

Codetic

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Martha Pilov

Aodetic Face

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Tirva Lovon

Olrivns

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Let's work together

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Contact Us On

+1234-567-890