Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.
This post is in regards to a question @ MyRagan “Can Legal, communicators reach accord on social media?” (read article)
This is a very complex question, mostly formed by the understanding that legal and communication operate under two entirely different models. For the most part, legal is a risk based model and communications are an opportunity model. While segments of channel occasionally have similar goals, they rarely agree on much of anything.
The only real time that legal and communicators will connect is when the two niches reach a like-minded adoption point.
Right now communicators are being thrust through a speedy evolution. I’m sure many would say they are “hanging on to a rocket for one hell of a ride”
Lawyers are often 18 to 36 months behind the rocket, watching as it shoots into the sky and pondering the thought “what are we going to do about all this smoke?” Read more