web

PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications •    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd •    Mary Ludloff …

PII 2012 – Brand Reputation: The Role of Privacy in Communication Read More »

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of …

Reputation Management, the business value of who you are Read More »