The topic of online privacy and how you are represented by digital information has been accelerating over the past few years. In the past six months we have seen a sudden increase in speed as companies on all sides struggle to compete for consumer dollars.
This can be seen in a variety of instances, but mainly in the amount of news coverage it is receiving. Knowing how to identify individuals through online data footprints and having the insight into how they behaviorally act on social networking sites begins looking more and more like Pandora’s Box. You can read about my previous thoughts on reputation management and online privacy or delve into the facts of how online background checks are mixtures of digital espionage and public information.
The sad part of this story is that this business has been around for years… and there are many more invasive technologies being created and utilized by digital companies than you can shake a stick at.