Posts

Online Privacy and our digital crisis

Before 9-11 most people didn’t think of terrorism.
Before Facebook most people didn’t think about online privacy.

In some situations crisis is the factor that forces us to accept a reality that we do not want to consider.

In other situations it takes a massive and overwhelming transition to occur before we begin to consider reality.

The reality of today: it doesn’t take a rocket scientist to figure out that we share a lot of information about ourselves going through our daily lives.

We are all concerned about online privacy, but not enough to do much about it, apparently. ~Mathew Ingram, Editor Gigaom.com (Fortune/CNN)

Read more

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

MyRagan: social media and legal?

This post is in regards to a question @ MyRagan “Can Legal, communicators reach accord on social media?” (read article)

This is a very complex question, mostly formed by the understanding that legal and communication operate under two entirely different models. For the most part, legal is a risk based model and communications are an opportunity model. While segments of channel occasionally have similar goals, they rarely agree on much of anything.

The only real time that legal and communicators will connect is when the two niches reach a like-minded adoption point.

Right now communicators are being thrust through a speedy evolution. I’m sure many would say they are “hanging on to a rocket for one hell of a ride”

Lawyers are often 18 to 36 months behind the rocket, watching as it shoots into the sky and pondering the thought “what are we going to do about all this smoke?” Read more

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social-media-consultant

 1 hour – $247

This is an official way to engage with me in a detailed conversation.

I’ll engage with you in a variety of ways ranging from strategic advice to hands on technical optimization strategies. I’ll take a look at your business case scenario and give you a formulated, useful response with a direct one-on-one conversation.

I’ll also sign off on a typical non-disclosure agreement.
I won’t discuss your inquiry with others unless you approve of it beforehand.
This is helpful if you are seriously looking to make a game changing move.
Additional hours are billed at $195 (or per the schedule below.)

By paying me, we are in a client / consulting contract. I will do everything possible to provide you with the best service possible.
You can find a partial list of clients and organizations here.

 Why $247?

My time. Corporations, Venture Capital firms, and stealth mode projects ask me to look at online business projects all the time. I always provide well-rounded insight, connect valuable business intelligence, and provide worthwhile value.

My experience.  Based on hundreds of past projects and research projects I’ve collected a tremendous volume of archived information and the ability to make qualified expert observations. I’m the ideal person to speak to if you want to ask a question about where a market is, where it is going, or what you should target.

My connective ability. As a business trainer and presenter I’ve educated thousands of people from a variety of industries. I have an understanding of the who, when, where, why, and how of different new media elements affect business markets.

My network. I work with “A Players” who are serious over-achievers. While I will never sell access to my network, I will make appropriate introductions if and when they are appropriate (as a side note, I also know how to create an influencer or lead list with an outreach strategy in my sleep.)

My toolkit. I’m not just a crazy guy rubbing two sticks together hoping something will happen. I have a vast collection of high-end tools ranging from actual hardware to data plans costing thousands of dollars each month.

Budget Options

If you would rather get more hours:

  • 1 hour = $247
  • 3 hours = $495 ($165 per hour)
  • 8 hours = $1,250 ($156 per hour)
  • 40 hours = $5,500 ($137 per hour)

Monthly Retainers (minimum 90 day, billed up-front)

  • 1 hour phone + 4 hour behind the scenes work = $495 monthly
  • 2 hour phone + 8 hour behind the scenes work = $985 monthly