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Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more

Enterprise Social Media training from entrepreneurs

Mark Tamis has a good breakdown of social CRM “Your competitive advantage will be your Customer Base and their ability to advocate your company and persuade their peers to do business with you.”

I believe another core advantage will be organizations that redefine the term “employee asset” to include social assets. Every single employee or contributor to a project has the ability to support both internal and external ideas with a network of 50 to 1000 individuals. Understanding that as an organization grows in size, the multiple layers of departments and business niches creates hundreds of different customer silos internally and externally.

Within this framework we can use basic examples: employees become leaders, leaders become employees, family members become thought-catalysts, friends become survey groups. Read more